Originally from Denmark, Cam started her career in finance before making the move into fitness in 2019. Since then, she’s worked across London’s health clubs, gyms and premium studios, developing a passion for strength-based reformer training and exceptional coaching.

As co-founder of LOAD, she combines her commercial background with her training expertise to create a studio where progression, quality and personal attention come first.

Cam is a Chartered Accountant, qualified Reformer & Mat Pilates instructor, and certified in pre- and postnatal training. She’s all about the details — good programming, great coaching and, above all, making every rep count. assembled a team who excel at coaching, and who can spot a dodgy rep count a mile away.

CamILLA 

CO-Founder